OMERS Investments: Visual Identity

Social media asset, "OMERS commits to achieve net-zero greenhouse gas emission by 2050", designed by Margaux Parker.

Project Background
OMERS developed a new visual identity to support the launch of new websites for Capital Markets, Growth Equity, Infrastructure and Private Equity.

Employer
OMERS

Team
Investments Communications, OMERS

Director
Olga Petrycki
Director, Investments Communications

Services
Brand Design
Creative Direction
Digital Design
Social Media Ads
Social Media Templates
Strategy
Visual Identity Guidelines

A visual identity that positions OMERS Investments as a leading global investor and employer of choice for new talent.

CHALLENGES

The previous visual identity was outdated, inconsistent and failed to position OMERS Investments as a leading global investor. It used stock photography, small font sizes that were illegible on mobile screen sizes, and clunky use of visual graphics.

SOLUTION

Margaux presented a strategy that was based on hours of research and design exploration (she researched competitors and relevant industries and explored visual hierarchy, typesetting and accessible design). The new visual identity displayed optimism, resilience and growth, and positioned OMERS Investments as a leading global investor and employer of choice on LinkedIn.

Old Visual Identity

Previous social media posts from OMERS Investments.

(Old) Social media posts using the previous visual identity for OMERS Investments.

vs. New Visual Identity

New social media posts by OMERS Investments that follows new visual identity guidelines designed by Margaux Parker.

(New) Social media posts using the new visual identity for OMERS Investments.

The new visual identity displayed optimism, resilience and growth.

"Guidelines" section cover on slide 9 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Logos" on slide 10 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Text Colours" on slide 13 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Typography" on slide 13 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

Margaux also developed a set of social media templates to maintain consistency and reduce production time.

"Templates" section cover on slide 17 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"General" text only template on slide 20 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"General" text with image (portrait) template on slide 21 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"General" text with image (landscape) template on slide 22 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Transactions" text with background image template on slide 24 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Employee Updates" one employee template on slide 26 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Employee Updates" multiple employees template on slide 27 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

"Quotes" template on slide 29 of OMERS Investments: LinkedIn Visual Identity Guidelines designed by Margaux Parker.

RESULTS

Recent posts created from the templates received positive engagement with 300+ likes. Due to its overwhelming success, the visual identity guidelines were extended to OMERS Corporate and across all social media channels.