University of Toronto Mississauga: Lecture Me!

Margaux Parker designed the poster on “Gothic Jane Austen,” presented by Professor Terry Robinson from the Department of Management, for Lecture Me! a series, an event organized by the Office of the Dean, University of Toronto Mississauga, in partner
Margaux Parker designed the poster on “How Video Games Can Make You a Better Person,” presented by Professor Larry Switzky from the Department of English and Drama, for Lecture Me! a series, an event organized by the Office of the Dean, University of
Margaux Parker designed the poster on “#Dante,” presented by Professor Adriana Grimaldi from the Department of Language Studies, for Lecture Me! a series, an event organized by the Office of the Dean, University of Toronto Mississauga, in partnership
Margaux Parker designed the poster on “A very different future—how the Fourth Industrial Revolution is reshaping how we live,” presented by Professor Kevin Yousie from the Department of Management, for Lecture Me! a series, an event organized by the

Project Background
Lecture Me! engages community and student members with the academic research of leading faculty members at the University of Toronto Mississauga (UTM).

Client
Office of the Dean, UTM in partnership with the Mississauga Library System

Services
Brand Design
Illustration
Digital Ads
Digital Marketing
Motion Design
Print Ads
Strategy

Margaux Parker designed the animated digital ads on “Gothic Jane Austen,” presented by Professor Terry Robinson from the Department of Management, for Lecture Me! a series, an event organized by the Office of the Dean, University of Toronto Mississa…
LectureMe_Mar2019_Illustration.png

Playful, animated graphics brought fun to the lectures. 

Margaux Parker designed the poster on “#Dante,” presented by Professor Adriana Grimaldi from the Department of Language Studies, for Lecture Me! a series, an event organized by the Office of the Dean, University of Toronto Mississauga, in partnershi…

PROJECT GOAL

Lecture Me! engaged community and student members with the academic research of leading faculty members at UTM. But due to its poor attendance in previous years, the series was in talks of being cancelled.

SOLUTION

Margaux designed playful, animated ads for social media to engage community and student members.

Margaux Parker designs the videos for Lecture Me!, an event organized by the Office of the Dean, University of Toronto Mississauga, in partnership with the Mississauga Library System.
Margaux Parker designs the Instagram stories and posts for Lecture Me!, an event organized by the Office of the Dean, University of Toronto Mississauga, in partnership with the Mississauga Library System.
Margaux Parker designs Facebook cover photos for Lecture Me!, an event organized by the Office of the Dean, University of Toronto Mississauga, in partnership with the Mississauga Library System.

RESULTS

The digital and print ads doubled event attendance, boosted ticket sales and diversified the audience.

“A very different future—how the Fourth Industrial Revolution is reshaping how we live,” presented by Professor Kevin Yousie for Lecture Me! at the Mississauga Central Library.

“[Lecture Me] series is more like an (academic) fireside chat.”

– John Stewart for the Mississauga News

Margaux Parker designed the poster on “Gothic Jane Austen,” presented by Professor Terry Robinson from the Department of Management, for Lecture Me! a series, an event organized by the Office of the Dean, University of Toronto Mississauga, in partner
Margaux Parker designed the poster on “How Video Games Can Make You a Better Person,” presented by Professor Larry Switzky from the Department of English and Drama, for Lecture Me! a series, an event organized by the Office of the Dean, University of
Margaux Parker designed the poster on “Lessons from Fossil Birds,” presented by Professor Sanja Hinic-Frlog from the Department of Biology, for Lecture Me! a series, an event organized by the Office of the Dean, University of Toronto Mississauga, in

Margaux demonstrated an understanding of the target audiences and a commitment to increasing brand awareness and engagement.

 

Copyright © University of Toronto Mississauga 2019.
All rights reserved.

Work with Margaux

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