A CONCEPT

“You That I Loved” by A.F. Moritz

Project Background
The City of Toronto connects residents and visitors of Toronto to the local arts and culture by drawing awareness to and increasing the exposure of A.F. Moritz, Toronto’s Sixth Poet Laureate.

 

Employer
City of Toronto 

Services
Digital Ads
Print Ads
Motion Design
Marketing

Poem “lyric” videos captivate the attention of residents and visitors of Toronto.

Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.

PROJECT GOAL

Draw awareness to and increase the exposure of A.F. Moritz, Toronto’s Sixth Poet Laureate.

SOLUTION

To catch Toronto’s attention, Margaux animated lines of poetry from A.F. Moritz’s “You That I Loved” by drawing inspiration from music lyric videos.

Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.
Margaux Parker designed a marketing campaign concept for the City of Toronto on AF Moritz, 6th Poet Laureate, to connect residents and visitors to Toronto’s local arts and culture through poetry.

OUTCOME

 Margaux was offered a contract at the City of Toronto for her concept on the marketing campaign of A.F. Moritz.

 

Watch the full video below

Work with Margaux

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